Midnight Sun Marathon has been part of Tromsø’s summer pulse since 1990 – and we’ve been along for the run from the very beginning. We created their original logo in the early 90s, and had the chance to update their visual identity in 2023.
Art Direction: Ola Reibo
Graphic Design: Ola Reibo, Eivind Reibo Jentoft & Martyna Makowska
Photos: Midnight Sun Marathon / Filip Ellingsen / Zoltan Tot
Graphic Design: Ola Reibo, Eivind Reibo Jentoft & Martyna Makowska
Photos: Midnight Sun Marathon / Filip Ellingsen / Zoltan Tot
The project involved updating of the main logo, event identities, and visual communication across all races: Midnight Sun Marathon, Polar Night Halfmarathon, Tromsø Mountain Challenge, and the Arctic Snowshoe Race. The logo was refined to retain its energetic spirit while improving balance, legibility, and scalability.
We also expanded the brand’s color palette and created flexible design elements that work across digital and physical touchpoints – from flags and shirts to social media campaigns and signage. Our goal was to preserve what makes the brand iconic while ensuring it works in today's communication landscape.
The MSM foundation is a non-profit that organizes multiple races throughout the year and reinvests profits into local sports and youth initiatives. We’re proud to support their mission by designing a system that celebrates movement, people, and the unique character of the Arctic.
