Northern Lights Safari offers unforgettable aurora experiences in the Arctic. We developed a bold identity that plays on the meeting point between safari and sky chasing — combining adventurous energy with natural wonder.
The custom zebra-inspired pattern is reimagined in aurora green and Arctic midnight blue, blending the language of safari with the sweeping movement of the northern lights. The logo, typography, and digital design all follow a clear and playful system built for recognition, scalability, and storytelling.
Art Direction + Graphic Design: Ola Reibo & Eivind Reibo Jentoft
UX-Design: Maxine Wu & Eivind Reibo Jentoft
