Agrinor is a new platform for promoting Arctic agriculture and local food producers in Northern Norway. In collaboration with Plenum Tjenestedesign and Balsfjord Næringsforening we lead the name-process, developed a bold and playful identity, and designed a flexible visual system to be used across both digital and physical touchpoints.
Client: Landbruk Nord
Project owner: Balsfjord Næringsforening & Plenum Tjenestedesign
Project Management: Heidi Johnsen
Art Direction: Ola Reibo
Illustration & Graphic design: Eivind Reibo Jentoft
UX-Design: Maxine Wu
Project owner: Balsfjord Næringsforening & Plenum Tjenestedesign
Project Management: Heidi Johnsen
Art Direction: Ola Reibo
Illustration & Graphic design: Eivind Reibo Jentoft
UX-Design: Maxine Wu
The logo includes a custom “leaf” symbol hidden in the typography – a visual thread that also builds the foundation for the modular illustration style. These unique icons represent everything from livestock to vegetables, used across printed materials, clothing, maps, and digital applications.
The UX and UI design for the website brings the identity to life online, with custom icons, an interactive map, and clear structure for exhibitors, guests, and visitors.
